A native of Germany, he now resides in Basel, Switzerland.
Gerd is a fellow of the Royal Society for the Arts (London), a member of the World Future Society, and a visiting professor at the Fundação Dom Cabral in Brazil. His diverse client list includes Consumers International, Youtube, Nokia, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom, Orange, Deutsche Telekom, MTN, The Financial Times, DDB / TribalDDB, Ogilvy, Omnicom, the European Commission and many others. Hedonic happiness is something technology excels on for a more eudaemonic happiness and overall contentment we must look elsewhere. Technology is good at the first, but not at the second.
With over 1,300 engagements in 43 countries since 2003, Gerd has addressed over 200,000 executives and professionals, and is often considered a key influencer. There are two kinds of happiness passing and profound. Gerd’s keynotes, speeches and presentations are renowned for his hard-hitting and provocative yet inspiring, personal and intense motivational style. In 2006, The Wall Street Journal called Gerd ‘one of the leading Media Futurists in the World’.
GERD LEONHARD BOOK TV
Gerd is considered a leading expert on topics such as digital business models, the networked society, a sustainable business ecology, social media and social communications, TV & Radio 2.0, mobile content, innovation, leadership and entrepreneurship, consumer trends, UGC and peer production, copyright and IPR issues, next-generation advertising, marketing and branding, and recently the development of ‘green futures‘ scenarios. In late 2011, Gerd decided to widen the scope of his work to include some of the most pressing ‘green’ issues such as sustainability and sustainable capitalism, renewable energy, climate change and global warming. He now travels around the globe and speaks at many major conferences and events, company retreats, seminars and in-house trainings on the Future of Business, Sustainability, Environmental Policy and Climate Change, Media, Content and Entertainment, Technology, Marketing, Advertising & Branding, and Telecommunications. In 2002, Gerd returned to Europe and started his career as a Futurist, Keynote Speaker and Strategic Advisor. He then caught the Internet bug and became a digital media entrepreneur and start-up Internet CEO, based in San Francisco, for 7 years.
GERD LEONHARD BOOK PROFESSIONAL
In 1985 he won Berklee College’s ‘Quincy Jones Award’ and subsequently spend 10 years working as a professional guitar player, composer and producer. Gerd’s background is in music and the music business.
His latest book “From Ego to Eco” was released in 2012. As well as his speaking and consulting he has also recently launched a new web-tv channel called Meeting of the Minds ( in which he interviews other leading future-thinkers.Īuthor and co-author of 5 books, including the influential book ‘The Future of Music’ (Berklee Press, 2005), and ‘The End of Control’ (2007), ‘Music 2.0’ (2008), ‘Friction is Fiction’ (2009, Lulu Publishing), and ‘The Future of Content’ (Kindle-only, 2011). His expertise is as much in demand among executives and organisations as a mentor, strategy session facilitator and in-house futurist.
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